Portfolio

AashnaGoel

Building in AI. Wharton MBA, ex-consultant and operator.

5 Deployed projects
4+ Years consulting
2nd Claude hackathon
557 Users in 4 days
Aashna Goel

Background

Education Wharton MBA 2027
Experience Ex-Management Consultant
Operator $100M+ Logistics, Head of Strategy
Undergraduate Emory BS, Applied Mathematics

I spent 4 years at CIL Management Consultants advising on M&A, growth strategy, and go-to-market execution across 30+ engagements in 9 industries, earning fast-track promotions to Manager (youngest in cohort). Before Wharton, I ran strategy and tech at a $100M+ logistics operator, deploying ML routing systems, AI-powered CRMs, and building a $150M expansion roadmap from scratch.

Now I am an MBA candidate at Wharton, majoring in Entrepreneurship and AI for Business. Rather than just studying AI, I am building with it: shipping real products, winning hackathons, and deploying tools that real users depend on.

01

Selected Projects

01
Live 1st in Class

Encore

Co-founder and CSO

A two-sided marketplace connecting retirees with young families seeking affordable tutoring, life skills, and mentorship. Retirees earn income and purpose; learners get trusted 1:1 guidance in cooking, chess, gardening, personal finance, and more.

Built as a Wharton class startup in OIDD 6140. Wrote the full PRD, ran customer discovery with 225+ respondents, designed both sides of the marketplace, and launched a live prototype used to validate real demand through analytics, pop-up surveys, and live booking flows. Placed 1st in class.
557Visitors in 4 days
10Countries reached
92%Would book
15+Organic sign-ups
LovableReactSupabaseFirebaseNetlify
Encore marketplace
02
2nd Place, Claude Hackathon

Digital Twin

Builder

Agentic LLM personas of employees, each loaded with role-specific knowledge, processes, and communication style. Colleagues query the digital twin instead of the person, protecting deep work time and preserving institutional knowledge.

Built over one weekend at the Wharton Claude Code Hackathon. Placed 2nd out of all submissions. The Loom demo walks through a full end-to-end use case with live interactions.
Claude CodePythonAnthropic API
Digital Twin dashboard
03
Live AI PM Accelerator

Recruitment Buddy

Product Manager and Builder

An AI coaching assistant for MBA and undergraduate students navigating recruiting. One dashboard for networking, deadlines, and application tracking, with a conversational AI that coaches like a career advisor.

Built for Wharton's AI PM Accelerator. Grounded in 10+ user interviews with Wharton and Lauder students. Full PRD written with RICE scoring, ethics guardrails, and a structured iteration plan.
LovableClaude APILinkedIn API
Recruitment Buddy
04
Live

Replit Hackathon Platform

Builder

Official submissions platform for a Replit hackathon. Participants submitted projects directly into the site; judges reviewed, scored, and announced the winner live using the platform.

Used by Amjad Masad, co-founder of Replit, to judge entries and announce the winning submission. Built entirely within Replit from design to deployment.
ReplitJavaScriptHTML/CSS
Replit Hackathon Platform
05
Capstone

Neighborhood Nexus

Data Analyst and Builder

A public needs dashboard surfacing real-time social sentiment and service requests across Georgia. Gives non-profits a live view of shifting community needs, trending topics, and resource gaps from multiple public data sources.

Emory University Applied Mathematics capstone. Aggregates social service requests and search trends into an interactive Tableau dashboard actively used by non-profit organizations in Atlanta.
PythonNLPTableauSQL
Neighborhood Nexus Dashboard
02

Technical Skills

AI and LLMs

  • Claude API and Claude Code
  • Prompt engineering
  • Agentic workflows
  • NLP and text analytics
  • n8n automation
  • LLM product design

Build and Deploy

  • Lovable
  • Replit
  • Cursor
  • Supabase and Firebase
  • Netlify and Vercel
  • REST APIs

Data and Analytics

  • Python
  • SQL
  • R Studio
  • Tableau
  • Excel and PowerQuery
  • Google Analytics

Product and Strategy

  • Product requirements (PRD)
  • RICE prioritization
  • User research and discovery
  • Go-to-market strategy
  • M&A due diligence
  • Stakeholder management

Let's
talk
AI.

I am always interested in connecting with founders and teams building in AI. Whether you are working on something interesting or want to explore what is possible, reach out.